Content Marketing
Leader

I've spent nearly a decade exploring content, growth, and operations for tech startups. I stumbled into marketing following my desire to see the right people pay attention to the right products and everything I've done since has been a variation of that.

At Selar, I owned social media strategy from end to end, helped drive over $2M in customer transactions, and helped execute the maiden Digital Creators Summit, which drew 5,000+ attendees across Africa. At Coachli, I led content marketing that contributed to $750K in transaction volume in 2025 and helped push the platform past 25,000 users before moving into a dual role covering both marketing and operations.

I care about the important stuff like the right word in the right place, the perfect design for a product, a content strategy that compounds over time, or a campaign that customers rave about but equally moves numbers too. I am also particular about building teams and systems that outlast any single individual.

Outside marketing, I founded Prowellness Academy, a wellness coaching and consulting business where I've worked with 700+ clients across 13 countries. It taught me how to build something from scratch, which has made me a better marketer and operator.